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I did the concepting, original storyboarding, and animating on a series of headlines that evolved into commercials for CTV and DOOH.

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Inspiration

Inspiration was taken from the cannabis journey with light burns, smokey waves, and trippy distortions combined with flight excursions. 

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Design Style Guide

An animated background asset library was created for usage across digital channels and to produce a secondary  commercial spot

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Animated headline and second commercial option

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